What is the first thing that comes to mind when you think of a sports brands name? Do you think of Adidas, Nike, or Under Armour? If that’s the case then you are probably right content! Right, These are the top sportswear brand, competing with them there are some other sports brands that also leading sports brands in the world. Therefore, today in this blog post will be covering a few name top sportswear brands.
Here we are presenting top sportswear branding popularity in the worldwide market.
Check out last year, Nov 2021 popularity research report on top sportswear brands around the world-
1. NikeGlobal sales: $45 billion
Nike Inc.(sports Nike)is a multinational corporation that manufactures and designs sportswear, apparel, sports equipment, etc. Sports Nike has staggering 70000 employees all over the world.
Nike is a giant & a top sports brand, famous for its innovative marketing strategy, array of popular products around the world. Sports Nike was formed in 1964, at first, its name was Blue Ribbons and they eventually named the company ‘’Nike’’ in 1971. The name ‘’Nike’’ came from a Greek goddess. When it’s come to the matter of standard and quality Nike is second to none. Their swoosh logo as well as their slogan ‘’Just do it’’ earned them a high reputation across the world. Sports Nike has sponsored stars like Ronaldo, Ronaldinho, Ibrahimovic, Neymar, and Michael Jordan as well as lots of clubs and national teams.
But among the most popular sports figure, Roger Federer & Tiger Woods are the highest endorser for Sports Nike branding.
As Nike’s majority of earnings are from sports & athletes that’s why Nike invests lots of money in Sports Nike branding. One of the advertising in 2014 they made the “Winner Stays On — Nike Risk Everything” campaign that brought almost 13% more revenue during the world cup.
2. AdidasGlobal sales: $23 billion
Adidas is a Germany-based world sports giant, which also manufactures and designs sportswear, shoes, apparel, etc. like Nike. Adidas has over 50000 employees all over the world and their sophisticated and revolutionary styles earned them as sporting giants in the sports world.
Brands like Reebok, and Matix are their subsidiaries. They have sponsored lots of sports competitions as well as many athletes, clubs, and national teams. Adidas was the official sponsor of the football world cup and they also represented teams like Real Madrid, Milan, and Manchester United. Sporting personalities like Lionel Messi, Paul Pogba, Andy Murray, Xavi Hernandez, Marcelo, Sachin Tendulkar, etc. are their brand ambassador and famous artists like Justin Bieber, Jet Li, Jessica Simpson, Katy Perry, etc. are also represented by Adidas.
3. PumaGlobal sales: $6 billion
Puma- another biggest sports brand which is a German sportswear manufacturing company.
After splitting from Adidas this company was growing larger and eventually established itself as one of the major international brands all over the world. With almost 11000 employees Puma dominated the sporting world with its stunning sporting projects. They have such an astounding marketing strategy and their products are sold in more than one hundred
countries. Top sporting personalities like Cesc Fabregas, Antoine Griezzman, Hector Bellerin, Luis Suarez, Virat Kohli, Brendan Mccullum, Rickie Flower, Usain Bolt, etc. are sponsored by Puma. They also sponsored teams like Manchester City, Borussia Dortmund, etc. They have a vast array of products for different fields. Motorsports, lifestyles, training, football, golf, etc. are some of the fields in Puma that makes people’s life easier.
4. UnderArmourGlobal sales: $4.5 billion
UnderArmour is a Top sports brand in the USA. Although its head office is in Baltimore it also has offices in various places like New York, Amsterdam, etc.
Over the past few years, Under Armour sportswear got huge popularity among people. It acquired various sporting companies as well as fitness app products. It produces T-shirts, hoodies, caps, jackets, etc. things which are vastly used in the sporting world. Under Armour sportswear has lots of famous celebrities to endorse its brand.
Under Armour sportswear 2013 they started to capture the attention of the user of the mobile app. The no. of user raised recent few years. That app helps Under Armour sportswear to take place in a giant position in the stock market.
5. NEW BALANCEGlobal sales: $4.0 billion
New Balance is a brand that is loved by many people for its comfort and quality. New Balance was established in 1906, it has been over 100years but still remains to be one of the top brands in the industry. Global sales are more than $4.0 billion.
New Balance’s major athlete product is shoes & this company has kept shoe-based products available in various sizes, colors, and styles so that everyone can find something that will fit their lifestyle.
In addition, New Balance produces other athlete products as well, like sportswear, apparel, cricket equipment, etc. They are highly involved in various sports and some of the higher-level Tennis players are endorsing their brand on the global stage.
6. DKS (Top sports brands around the world)
The full meaning of DKS is Dick’s Sporting Goods. It is an American sporting company based in Pennsylvania. DSK has flabbergasted 25000 employees in their cauldron and it getting increases day by day as their popularity also increases rapidly.
DKS formed in 1948 and they now have more than six hundred stores all over America. They also have various high-level subsidiaries like Affinity Sports, Golf Galaxy, etc. Since their inauguration, they have sponsored lots of sporting events and sports teams. They keep investing in every kind of media, commercials, and advertisements to continue their business growth.
7. Reebok (a top sports brand)
Reebok is an English footwear and apparel company.
It is a subsidiary of German sporting giant Adidas. The main headquarter of Reebok is in Boston, USA but it also has regional headquarters in various parts of the world. Their footwear made a revolution in the footwear sector and their different kinds of footwear and apparels for different sports are widely popular among the mass.
The converse is a shoe company founded in the USA.
The first pair of Basketball shoes were made by Converse. The quality of Converse is no less than top leading brands like Nike, Adidas, or Puma. Since their journey from 1908, more than one millennium, they manufacture a vast array of footwear for various purposes like skating, apparel, trekking, cycling, etc.
9. K – Swiss (A top athletic brand)
This company was founded by two Swiss brothers.
They had interests in the Tennis game and ultimately built pair of leather boots. They become one of the top companies in sports and achieve enormous success with their innovative styles and projects.
Asics is a Japanese company that got recognition due to its superb marketing style and customer service policy.